financial planning

Who Needs To Work With A Financial Advisor? EVERYONE!

Most people do not work with a financial advisor. This reality is truly a negligent disservice to self. The health of your finances should be taken as seriously as your physical health. Think of a financial advisor as someone offering preventative care for your financial needs.

Most Americans are slaves to debt, under-insured, have inadequate emergency funds, will have insufficient savings at retirement to be able to maintain their pre-retirement standard of living, and have not addressed the realities of long-term care and the huge cost associated.

Effective money management takes knowledge and discipline. Most people need the assistance of a financial professional to accurately evaluate and address their financial needs.

Don’t limit and cheat yourself and your family by negatively assuming what you cannot do. Meet with a financial professional, let them evaluate your situation and then recommend what you can and should do to have financial peace of mind and security.


"Jeff Durand is that one person who will remain by your side, supporting and encouraging you. Jeff's tireless work ethic and dedication is what one should look for in a professional as well as a friend."

Bennie Blades - Retired NFL All-Pro

"Jeff has wonderful qualities that are geared to improve his client's life. He's personable, friendly and knowledgeable about your financial needs. Jeff is trustworthy and will supply you and family with valuable information."

Heidi Mastin - Minneapolis, MN

"Jeff Durand has been a friend of mine for over 20 years. His passion for the financial services arena began early and continues to this day. He has educated himself and honed his high-touch skills which enabled him to make positive impact in people's lifes.

Having met several of his clients over the years, each has spoken highly of Jeff's professionalism, tenacity, work ethic and integrity. Paramount, is his ability to take complex concepts and simplify them. Jeff has mastered active listening skills, which helps him personally and in business.

The financial profession is perfect for Jeff, as his heart is genuine, his soul is on fire and his mind is focused on what is best for his clients. He is results and action oriented."

Byron Howard - Long Island, NY

"In my many years of working with Jeff Durand he has represented me exceptionally well. His positive impact has lasted long after my professional football career ended. His guidance and friendship helped me live a great life. In particular, he helped me with legal, financial and personal matters."

Henry Thomas - Retired NFL All-Pro

"Jeff has a strong background in financial services which is extremely important when trying to prepare for life after professional football--a career that is usually short. He goes above and beyond what it takes to make sure that his clients and their families are well positioned financially. I am proof of that.

Most importantly, his relationship with his clients does not stop when the negotiations are over. Jeff has never once not answered my calls, no matter what time of day or night. He is and has been a good friend for many years."

Najee Mustafaa aka Reggie Rutland - Retired NFL All-Pro

"Jeff Durand has been a financial professional of mine for over 20 years. His expertise, insights and recommendations were spot on then and are still spot on today. If you are blessed to work with Jeff as I have been, you will not only have a knowledgeable, efficient professional who will educate you in the financial field, you will have a friend.

Markham W. Thomas - Chicago, Illinois

"As my agent and financial planner, he not only represented me well, but he also helped shape my understanding of life as a professional athlete, both on and off the field.

Jeff strives to be the best in every endeavor. He was always very clear in his communication with me and I always felt that he actually cared about me as a person, as opposed to what I could do for him."

Cedric Smith - Retired NFL Player